Voice-commanded devices and their apps are turning up the volume in the market, but who will get your ear?
When Apple finally entered the wireless speaker market with HomePod, which can be voice-controlled by Siri, its competitor Sonos, which now responds to voice commands via Amazon’s Alexa, took a swipe at the launch with a tongue-in-cheek playlist on Spotify, a service that the HomePod cannot access except through a workaround using other devices. While gags like this make the rivalry of these manufacturers sound like fun and games, the truth is that they are in a ruthless race to gain market share among literally dozens of new players in the space, from some you may have not yet heard of, like the TCL Xess video home hub ($499), to spin offs to the most popular devices, in different sizes and colors.
Some of these speaker systems and their attendant…
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